hillertexas
02-12-2008, 01:58 AM
http://www.ronpaulforums.com/showthread.php?t=118730
Step Seven - Publicity and Port-a-Potties
PUBLICITY
Start campaigning for participants with your permit in hand. The National Parks Permit Office will take care of notifying the District of Colombia Police and other city organizations that require special events notification. Contact the media and write press release information packets for distribution.
**Create a website where both individuals and groups can sign up and get all information (transportation coordination, directions, important city laws, etc).**
Get the word out: Turnout is crucial.
A large number of people at your protest demonstrates broad public support for your cause. Both the media and the decision makers you are trying to influence will be looking closely at the number of people at your protest to see if you have real community backing. Develop a specific strategy for outreach and publicity, and set a goal for the number of people you want at the demonstration. Then create a plan for reaching out to 10 to 100 times as many people as you hope will be there. Assume that only a fraction of the people you contact will actually show up.
Key to a successful outreach strategy is the production of materials like event fliers, direct mail invitations, email invitations, and public service announcements. Distribute the fliers as much as possible among friends and colleagues to be disseminated publicly at coffee shops, community centers, bulletin boards, cultural centers, other events, churches, schools, universities, etc.
You can also use the press as a tool to get the word out. Write a press release and send it to campus and local media to get the media to cover the event. Send a flier or public service announcement to radio stations and community newspapers to get the event announced on the air or in the events section of the newspaper. The sooner you have materials ready, the better, especially in regards to media.
Publicity is a key element in the success of any campaign. Build a movement by educating people about your issue and then mobilizing them to join your events. Be consistent, frequent, and creative with your marketing tactics.
Some publicity ideas:
Make up baseball cards with the "villains" or "heroes" of the movement and put statistics, facts, and interesting information about the people on the cards.
Write personal letters to people inviting them to participate telling them the specific skills they possess and how they can be used in the project.
Use chalk on sidewalks, streets, and chalkboards to advertise an event or message.
Run a classified advertisement with the heading, "Looking for Activists."
Create a controversial billboard ad.
Post your flyers on community billboards, corporate bulletin boards, or nonprofit bulletin boards.
Ask professors and teachers if you can speak for 2 minutes before or after a class.
Get a magazine to run an ad for you this requires relationship building.
Ask the campus and community radio and TV stations to run a PSA.
Run your campaign in waves--the first week you put up posters with one line or symbol. The next week you add on to the line or symbol. The next week you add on to the previous week. By the fourth week the flyer should convey a complete message.
Remember that symbol you created that represents your movement?--make stickers and post them everywhere.
Ask restaurants and bars if you can post flyers.
Make up buttons and bumper stickers.
Produce T-shirts with your message and web site--make them funny or controversial.
Use the Internet--emails, banner ads, pop-up messages.
Hand out flyers, t-shirts, bumper stickers, or posters--all with your message and web site--at a concert.
Ask a store if you can use their window for a display on your issue and event.
You know those free post card stands at restaurants and coffee shops? Get one printed for your issue--it's not expensive.
For protests, get rain parkas made up with your message on the back.
SECURE EQUIPMENT
audio/video equipment
podium
port-a-potties
concession stands
etc.
Step Seven - Publicity and Port-a-Potties
PUBLICITY
Start campaigning for participants with your permit in hand. The National Parks Permit Office will take care of notifying the District of Colombia Police and other city organizations that require special events notification. Contact the media and write press release information packets for distribution.
**Create a website where both individuals and groups can sign up and get all information (transportation coordination, directions, important city laws, etc).**
Get the word out: Turnout is crucial.
A large number of people at your protest demonstrates broad public support for your cause. Both the media and the decision makers you are trying to influence will be looking closely at the number of people at your protest to see if you have real community backing. Develop a specific strategy for outreach and publicity, and set a goal for the number of people you want at the demonstration. Then create a plan for reaching out to 10 to 100 times as many people as you hope will be there. Assume that only a fraction of the people you contact will actually show up.
Key to a successful outreach strategy is the production of materials like event fliers, direct mail invitations, email invitations, and public service announcements. Distribute the fliers as much as possible among friends and colleagues to be disseminated publicly at coffee shops, community centers, bulletin boards, cultural centers, other events, churches, schools, universities, etc.
You can also use the press as a tool to get the word out. Write a press release and send it to campus and local media to get the media to cover the event. Send a flier or public service announcement to radio stations and community newspapers to get the event announced on the air or in the events section of the newspaper. The sooner you have materials ready, the better, especially in regards to media.
Publicity is a key element in the success of any campaign. Build a movement by educating people about your issue and then mobilizing them to join your events. Be consistent, frequent, and creative with your marketing tactics.
Some publicity ideas:
Make up baseball cards with the "villains" or "heroes" of the movement and put statistics, facts, and interesting information about the people on the cards.
Write personal letters to people inviting them to participate telling them the specific skills they possess and how they can be used in the project.
Use chalk on sidewalks, streets, and chalkboards to advertise an event or message.
Run a classified advertisement with the heading, "Looking for Activists."
Create a controversial billboard ad.
Post your flyers on community billboards, corporate bulletin boards, or nonprofit bulletin boards.
Ask professors and teachers if you can speak for 2 minutes before or after a class.
Get a magazine to run an ad for you this requires relationship building.
Ask the campus and community radio and TV stations to run a PSA.
Run your campaign in waves--the first week you put up posters with one line or symbol. The next week you add on to the line or symbol. The next week you add on to the previous week. By the fourth week the flyer should convey a complete message.
Remember that symbol you created that represents your movement?--make stickers and post them everywhere.
Ask restaurants and bars if you can post flyers.
Make up buttons and bumper stickers.
Produce T-shirts with your message and web site--make them funny or controversial.
Use the Internet--emails, banner ads, pop-up messages.
Hand out flyers, t-shirts, bumper stickers, or posters--all with your message and web site--at a concert.
Ask a store if you can use their window for a display on your issue and event.
You know those free post card stands at restaurants and coffee shops? Get one printed for your issue--it's not expensive.
For protests, get rain parkas made up with your message on the back.
SECURE EQUIPMENT
audio/video equipment
podium
port-a-potties
concession stands
etc.