angio10sin
08-08-2007, 03:13 PM
So, I've noticed that there's some serious resistance popping up on social bookmarking sites (such as Digg) for stories about Ron Paul... so I wanted to offer up an idea about how to promote Ron Paul without getting the story buried, so here's the scoop:
Much of this resistance comes from people who don't even read the articles - they see Ron Paul heavily featured in the headline and bury the article.
There are a lot of articles that exist that show Ron Paul in a positive light or negatively portray other candidates for going after Paul.
Find stories of the second type, where the headline doesn't enrage people, but the content will make them think more about Paul's positions, and digg those stories. Then use the comments section to elaborate on the issue.
An example of a story that is picking up steam on Digg that isn't about Ron Paul but mentions him in positive light and provides a great opportunity for differentiating him from a front-running candidate can be found here:
http://www.digg.com/2008_us_elections/Most_Annoying_Rudy_Giuliani_Debate_Phrases_and_Beh avior
The people who need to be reached are less likely to click on a Ron Paul headline anyway - use stories like this to preach to the people who need to hear the message. Heavily "Ron Paul-ized" headlines are preaching to the choir. Subvert tangentially related pieces and have more effect! Online guerrilla campaigning!
Much of this resistance comes from people who don't even read the articles - they see Ron Paul heavily featured in the headline and bury the article.
There are a lot of articles that exist that show Ron Paul in a positive light or negatively portray other candidates for going after Paul.
Find stories of the second type, where the headline doesn't enrage people, but the content will make them think more about Paul's positions, and digg those stories. Then use the comments section to elaborate on the issue.
An example of a story that is picking up steam on Digg that isn't about Ron Paul but mentions him in positive light and provides a great opportunity for differentiating him from a front-running candidate can be found here:
http://www.digg.com/2008_us_elections/Most_Annoying_Rudy_Giuliani_Debate_Phrases_and_Beh avior
The people who need to be reached are less likely to click on a Ron Paul headline anyway - use stories like this to preach to the people who need to hear the message. Heavily "Ron Paul-ized" headlines are preaching to the choir. Subvert tangentially related pieces and have more effect! Online guerrilla campaigning!