LizF
08-07-2007, 12:14 PM
Elizabeth Edwards on the Web:
"The Web can be liberating. "It's about bypassing the sieve of the mainstream media," says Elizabeth Edwards, wife and confidant of Democratic presidential hopeful John Edwards. "The idea that you have people standing between you and the voter is diminished, and the capacity to speak directly empowers candidates to trust their own voices." With Hillary Clinton and Barack Obama hogging media coverage, campaigns can push their messages without paying for ads.
"In some ways, it's the way we have to go," Edwards says. "We can't make John black, we can't make him a woman. Those things get you a lot of press, worth a certain amount of fundraising dollars. Now it's nice to get on the news, but not the be all and end all."
Candidate Edwards, dogged by stories about his expensive haircuts and a YouTube video showing him primping before the camera, released a video set to the song "Hair," with images of Iraq and New Orleans and a tagline, "What Really Matters?" Clinton warmed her image earlier this summer by starring in a Sopranos spoof."
For the full article: http://www.cioinsight.com/article2/0,1397,2167603,00.asp
"The Web can be liberating. "It's about bypassing the sieve of the mainstream media," says Elizabeth Edwards, wife and confidant of Democratic presidential hopeful John Edwards. "The idea that you have people standing between you and the voter is diminished, and the capacity to speak directly empowers candidates to trust their own voices." With Hillary Clinton and Barack Obama hogging media coverage, campaigns can push their messages without paying for ads.
"In some ways, it's the way we have to go," Edwards says. "We can't make John black, we can't make him a woman. Those things get you a lot of press, worth a certain amount of fundraising dollars. Now it's nice to get on the news, but not the be all and end all."
Candidate Edwards, dogged by stories about his expensive haircuts and a YouTube video showing him primping before the camera, released a video set to the song "Hair," with images of Iraq and New Orleans and a tagline, "What Really Matters?" Clinton warmed her image earlier this summer by starring in a Sopranos spoof."
For the full article: http://www.cioinsight.com/article2/0,1397,2167603,00.asp